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I want to know what is broken, what doesn’t work, and where time is being wasted. I’m not afraid of the jobs other designers consider unsexy. I even love the ugly, messy problems consumers may never face but employees needlessly struggle with. https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1557264408545-AA55OCSO09EL64TU6NIE/BMW-Mobile.jpg About - Build In my experience, design is more like cooking than baking: you can’t just put the batter in the oven and walk away. You have to taste as you go, and constantly course correct. I’ve been fortunate to work desk-to-desk with developers as they build out projects and these collaborations always led to better results than waterfall projects. https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1557233765430-UG89QFXZ4SZOGM2V1OG5/Day3_GSJ2016_20.jpg About - Experiment I believe that sketching, building prototypes, and testing with a variety of potential users will lead to a better product and a smoother launch. Holding expectations loosely and reacting to the data that’s gathered is essential to nurture the necessary insight of assessing a problem and finding solutions. https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1557145739674-CWDZNYCUG8HS52NBUAZ5/slinky.jpeg About https://www.whitneymasulis.com/workbanners daily 0.75 2019-05-28 https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1557223207060-ZVQ5PI5S324D1AR239QZ/WS-Devices.jpg WorkBanners - Telco Repitch UX, Concepting https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1557223207060-ZVQ5PI5S324D1AR239QZ/WS-Devices.jpg WorkBanners - Telco Repitch UX, Concepting https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1556714005417-ZN8286I7RP36EFL6Z750/igor-costa-1472100-unsplash.jpg WorkBanners - BMW BYO User Research, UX, Prototyping https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1559044938316-RCAXRE6V59MPCR7UOMW6/4724666829_be6c6ee8e0_o.jpg WorkBanners - Quick Serve Restaurant User Research, Client Workshop Facilitation https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1556713075816-8XSIH9CWFPUUATV1GCTH/Day2_GSDJ2016-32.jpg WorkBanners - Service Design Jam Team Leadership, Service Design https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1556713159329-PPVH3H6IFVWB3KUUFDO3/krystal-ng-596638-unsplash.jpg WorkBanners - Work Samples Examples of work from a variety of projects. https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1557228461780-W7293FYJTHSASKKL0SCF/andrew-worley-301402-unsplash.jpg WorkBanners - Car Dealership User Research, Service Design Blueprinting https://www.whitneymasulis.com/cardearlership-gallery daily 0.75 2019-05-29 https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1559046701717-Y2WR1TJG2XLYEIT2DLTC/auto3.png Car Dealership https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1559046701717-Y2WR1TJG2XLYEIT2DLTC/auto3.png Car Dealership https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1559046690916-VYKJSWX7XU16V0DKO0ZO/auto1.png Car Dealership https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1559046720162-U7NSCDJ36IYYGVPWKFKX/auto4.png Car Dealership https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1559135555916-MVQ06J83YCX78V4HQSIZ/Automotive+Client+Service+Blueprint_Redacted.jpg Car Dealership https://www.whitneymasulis.com/contact-whitney daily 0.75 2021-01-09 https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1557165579660-R9G29QCBH7HHX4DAMH42/IMG_3326.jpeg Contact Née Whitney Braunstein https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1609604748568-EDBY7E1DY2MBMP29OAEI/image-asset.jpeg Contact https://www.whitneymasulis.com/resume daily 0.75 2021-01-09 https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1610224451647-B9WVZZTSO6O5Q7X2GPW7/james-pond-185593-unsplash.jpg Resume https://www.whitneymasulis.com/work-samples daily 0.75 2019-05-10 https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1549489901465-OYMETIYYTFKO1X5011B3/Customer-Journey-Redacted-BKG.png Work Samples https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1549462076570-75LQ6T71IEKI9AP42YX2/40024768935_e9083e56e4_o.jpg Work Samples https://www.whitneymasulis.com/bmw-byo daily 0.75 2019-05-10 https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1556708676238-631NTK75CVTVC43OKDGG/igor-costa-1472100-unsplash.jpg BMW-BYO https://www.whitneymasulis.com/qsr daily 0.75 2019-05-28 https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1559053213559-BVPQ87T7W2P16E1QBPSP/QSR-Dark.jpg QSR https://www.whitneymasulis.com/sdj daily 0.75 2019-05-30 https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1558044257683-Z78X8RCLM000638YYP1W/Jam.jpg Service Design Jam https://www.whitneymasulis.com/telco-repitch-1 daily 0.75 2019-05-10 https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1557223164373-BG7MC1BVMMYC6W5NFQAY/WS-Devices.jpg Telco Repitch https://www.whitneymasulis.com/cardearlership daily 0.75 2019-05-28 https://images.squarespace-cdn.com/content/v1/5a219160d0e628365775d417/1557228396239-2GJEJKTSPWYUOJEW60KR/andrew-worley-301402-unsplash.jpg Car Dealership https://www.whitneymasulis.com/resumemaster daily 0.75 2021-01-09 https://www.whitneymasulis.com/read-me daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412689652885-P9TPK298WCTZU748L0SG/Lifestyle03.jpg Read Me